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Iron Man 2 – Let the viral begin

December 11, 2009 Leave a comment

It seems that movie marketeres have embraced the concept of viral marketing. A couple of examples over the last few years include – The Dark Knight (remember the mini-site dedicated to Harvey Dent’s political campaign); and Cloverfield.

Well it seems that Iron Man 2 is the next film to jump on the bandwagon. The first¬†movie ‘clue’ was released yesterday which featured a washed out, blue-tinted image of a magazine article about Tony Stark. The article is written shortly after the events at the end of the first Iron Man and talks about Tony Starks admission that he is the metal clad hero.¬†Interestingly, the article looks like it comes from the wall of Whiplash (one of the films villains). If you look at a decent sized version of the recently released Whiplash poster you’ll see what I mean.

I’m not too sure what these clues are going to allude to – perhaps a chance to fill us in on what has happened in between the two films? Or a way to review some in depth info about the sequels villians? Only time will tell. In the meantime check out the picture below.

Incidentally you might be wondering who P. Buckner and N. King are… don’t worry, I’ve done the homework for you. P. Buckner, or Page Buckner is the art director for Iron Man 2. Nancy A. King is the art department coordinator. Interesting?